Garfield Smith – Technology & Data Lawyers advises MiQ Digital Limited on its purchase of AirGrid Limited

Garfield Smith – Technology & Data Lawyers have advised MiQ Digital Limited on its purchase of the entire issued share capital of AirGrid Limited. The AirGrid business is a privacy-first audience platform founded by Dennis Yurkevich.

AirGrid is the only platform which connects marketer to publisher, allowing for privacy-first and cookieless audience creation and activation driving marketer performance and publisher yield.

The team at Garfield Smith – Technology & Data Lawyers was led by Garfield Smith and Amanda Sermon, assisted by Caroline Hughes. Jeremy Cavendish and Karen Cooper provided advice in relation to employee remuneration. AirGrid was advised by Lester Aldridge.

Garfield Smith, Managing Director of Garfield Smith – Technology & Data Lawyers, said:

‘We were delighted to assist MiQ acquire, through the AirGrid business, a transformational technology asset. We are pleased that MiQ will remain front of the pack in delivering privacy-first programmatic solutions to its customers. We really enjoyed working with Mark and the team at MiQ and we wish MiQ every success with this exciting new acquisition.’

About MiQ

MiQ is a programmatic media partner for marketers and agencies enabling its clients to access an industry of programmatic capabilities, all in one place, to make the most of the new addressable world. MiQ uses connected solutions to identify the right data sources, connect them together, and unearth insights for more effective targeting.

UK Media Contact: Kelly Lloyd-Watson, KLPR, 07973 225337

About Garfield Smith – Technology & Data Lawyers

Garfield Smith – Technology & Data Lawyers, has been at the forefront of technology and data law since 1997. In the last five years, the firm has advised on technology deals worth over $1 billon and is now regarded as one of the leading technology and data focused law firms in the UK. Everyone at the firm shares a passion for technology and the business of technology. The firm has been part of the evolution of the UK’s TMT sector in the UK and has helped hundreds of clients, from cutting-edge start-ups to FTSE 100 companies, to successfully develop, scale, protect, exploit and procure technology.

3 November 2022

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