Garfield Smith – Technology & Data Lawyers is pleased to have advised, Pilot Lite Capital (the UK investment arm of the Pilot Lite Group) on the launch of their new Mindful Snacker business.
The creation of the, better-for-you snack business, Mindful Snacker is the result of the acquisition of several innovative technologies and investment by Pilot Lite Capital. Mindful Snacker plan a first UK product launch in April 2021 which will be a sliced potato crisp with 50 per cent less fat and lower salt content than other leading crisps produced with a ground-breaking new cooking process. Later this year the Mindful Snacker team plan to launch several other better-for-you snack products across a range of categories, offering tasty alternatives to traditional dips, and plant-based products.
The team at Garfield Smith – Technology & Data Lawyers was led by Garfield Smith who was assisted by Amanda Sermon and Victoria Theaker. Christopher Brigstocke at Winkworth Sherwood LLP worked closely with Garfield Smith’s team on real estate matters.
Simon Howarth, Chief Investment Officer at Pilot Lite Group, said:
“We believe Mindful Snacker has the potential to become a market leader by offering innovative, delicious snacks that minimize fat, salt and calories. Launching this business was an important project for us and the first time we’d worked with Garfield Smith and his team. We were absolutely delighted with the way that they got up to speed quickly on the corporate and commercial aspects of the launch. We wouldn’t hesitate to work with them again on another one of our investment projects.”
Garfield Smith, CEO of Garfield Smith – Technology & Data Lawyers, said:
“This was a rewarding first project for us to deliver for Pilot Lite Capital. We love the concept of a better-for-you snack. We were also really pleased to get involved in all of the commercial and corporate aspects of establishing Mindful Snacker’s innovative technology led manufacturing process. It is really fabulous for us to work with Mindful Snacker and build upon our growing reputation of being the leading foodtech law firm in the City of London. We also look forward to trying the snacks on their release in April of this year.”
Pilot Lite Capital acquires and directly invests into corporate stranded or uncommercialized intellectual property, products and brands, predominantly with ethical or sustainable attributes and develops these ventures into free-standing, revenue-generating businesses.
Garfield Smith – Technology & Data Lawyers, has been at the forefront of technology and data law since 1997. In the last six years, the firm has advised on technology deals worth over $1 billon and is now regarded as one of the leading technology and data focussed law firms in the UK. Everyone at the firm shares a passion for technology and the business of technology. The firm has recently been particularly active in the food tech sector advising a global quick service restaurant chain and a leading food delivery service on their technology infrastructure.